Age Responsive Design: The Upcoming Frontier In Web Design

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The World Wide Web is abundant with enormous information and each generation uses it differently according to their expectations. Digital marketers are already catering to these expectations in the form of targeted ads. Responsive web design experts are also creating sites that can automatically adapt to the screen of the users’ devices used to access digital information. Design experts can combine these two principles to craft a more inclusive digital realm and create age responsive design in near future.

 

Creating user-friendly experiences

Responsive web design agencies are getting more and more project orders to create websites to adapt a wide range of screen sizes. Based on cookies, you can determine the user’s age. Therefore, by using this combined information responsive web design experts are all set to make subtle changes to accommodate audiences of different age groups and create user-friendly experiences, as we enter 2017.

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Accommodating a wide range of users

Bigger brands may consider designing completely different site to cater to the needs of each different age group yet smaller businesses would focus on coding in subtle shifts and changes in design to accommodate a wide range of users. For example, larger fonts and spacing to accommodate eyesight of older users, brighter colours for younger users, video presentation for younger users, etc.

Allowing every user to feel like perfect user

Ideally websites are built keeping in mind the end user and it is assumed that they exactly fulfill the definition of a ‘perfect user’ – the tech-savvy netizens with a pre-existing understanding of the functionalities of your website. To put it candidly, the perfect user is either a Gen-Xer or a Millennial which is actually not true as web use is not restricted to them only. Age responsive design, on the other hand, would make websites more effective by making it easier for users of different age group to find what they want without any confusion.

Hyper-targeting your audience

Age responsive design would be customizable very much like the websites created with it. If you are a big international brand with a customer base of various age groups then you would need to create website for each age range. On the other hand, if you are dealing in products targeting a certain age group or generation then you would need to appeal them only. Thus age responsive design would enable you to hyper-target your audience and serve them better.

As website designing incurs cost, considering Outsource Responsive Web design Development for your age responsive website would be a cost-effective solution.